Partner FAQs
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We work with many companies because there are different ecosystems supporting the licensor and the licensee communities. Further we work with partners to help us do the job in the middle of creating good transplant opportunities.
In the licensor community, we are often working with incubators, investors, mentors, business accelerators, government programs, and event organizers. We need to find opportunities and see what can benefit a company in terms of additional revenue.
For the licensee community, many of the same types of players are working but instead are looking for creation of NewCo’s or supporting existing businesses with extensions.
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Oftentimes, you have a hot tech startup that could become a solid company, but they need to focus on getting the first products out there and to concentrate on scaling the business and extending that product to fully own that vertical niche.
The pallet of un-used applications can be a distraction for the team, especially if one of those was a candidate for The Product. It is hard to leave it alone because the team spent time nurturing it. This is an alternate way to give it life and having your team concentrate on the scaling for the real product.
Other pluses are:
1) It provides additional revenue from licenses, royalties, and possibly OEM sales.
2) It provides validation of the value of the company and makes it more attractive to other investors.
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Enterprises are so big that they have their own weather systems. Business strategies and investments need to be on scale with the size of the company and the nature of our workforce and go to market mechanisms. Often a new idea comes up, is explored even prototyped and tested with a customer. But it still is going to be below the cut line for that division based on funding and prioritization.
Simply handing this off to the licensing organizations is often less than satisfying. An orphan product or technology is no where near ready to present to perspective buyers. It needs much work to create the proper business materials to make it tractable. This often is outside the scope, budget and talent of the licensing organization.
By Innovation Refinery doing that necessary work and by finding potential licensees, it provides a win-win situation.
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There are many different types of government organizations that are involved with tech startups. They have different goals.
For the organizations that are promoting new business and job creation, they are interested in helping their startups become as viable and profitable as possible. There are two cases: those with excess opportunity and those with too little opportunity.
If that tech startup has excess use cases, then they want to see those monetized too. This often requires help since the startup is usually fully occupied trying to do the main product. So this is an extension to their programs to help the startups.
For places with too few opportunities, they are looking for easy on-ramps for building up a tech startup ecosystem and successful companies. These areas are seldom the hotbed of technology and so tech startups are not that common. By using a transplant to risk reduce the technology component, they can more readily get a crop of new companies going.
Other government agencies are trying to foster greater commerce and taxes. You see this especially with groups that support exports. This looks like another revenue stream.